Happy Fashion Friday to all our Party People!
As this is our very first blogpost of 2026, please allow us to be fashionably late and say: Happy New Year 🎊
We trust you’ve had a beautiful start to the year, and we wish you nothing short of growth, grace, and bold self-expression in the months ahead. If you haven’t already seen it, we also shared our official New Year wishes on our WhatsApp Channel.
One of the ways we’ve embraced the New Year is by unveiling our website’s new look. Our homepage features our musical muse Zethe, wearing her Zimpande Dress at the Johannesburg leg of her BREATHE album launch—a moment where fashion and music met beautifully… Read more about this exciting collaboration on ZETHE x UP_PHELELE: Fashion Meets Music.
The beginning of the year is the perfect time to reintroduce ourselves—who UP_PHELELE is, what we do, what we stand for, and how we can serve you.
Our updated website reflects this evolution, but for a deeper dive into our philosophy and purpose, we invite you to read Sustainable Elegance: What UP_PHELELE Stands For.
January also gives us space to reflect. In 2025, we celebrated a major milestone—10 years of UP_PHELELE! Did you know a ten-year anniversary is known as a Tin Anniversary? A fitting symbol of resilience, strength, and quiet brilliance.
We marked this moment with a collaborative photoshoot for our flagship UP_PHELELE T-shirt collection  🎉
We also come bearing good news – we are now officially accepting bespoke (custom) and collection orders once again. Please note that a minimum of two weeks is required to bring your fashion dreams to life—because thoughtful, intentional design takes time✨
P.S. Always remember to embrace, celebrate, and wear your uniqueness ♥︎
