Zethe x UP_PHELELE: fashion meets music
31 October 2025
Happy Fashion Friday! It’s still our favourite day of the week — and the perfect excuse to celebrate our biggest passion: fashion with purpose ❤️🔥
Blog
Say It With Your Chest!
22 August 2025
Last week was an exciting one for us at UP_PHELELE! 🎉 We officially launched our brand-new T-shirt Collection and UP_ccessories Collection. You can catch up on
Double The Style: two new collections!
15 August 2025
It brings me so much joy to announce that this week, we didn’t just launch one – but two brand-new UP_PHELELE collections 🎉 As promised
Remember to Slow Things Down…
8 August 2025
One lesson life continues to teach me – again and again – is the beauty and necessity of slowing down. For me, this lesson began
Anniversary Month Loading…
1 August 2025
Can you believe it’s been ten years since UP_PHELELE was established? Honestly, I can’t either! On one hand, it feels like just yesterday I was
Our HDJ 2025 Fashion Faves
11 July 2025
First things first – how is this year flying by so fast? It feels like just yesterday we shared the announcement of this year’s theme
Marvels of Mzansi: a celebration of South African fashion
14 March 2025
“But we’re only in February…” – was the reaction I got when I shared the exciting news about an invitation I had the honour of
Our Grammys 2025 Fashion Faves
7 February 2025
Fashion lovers, 2025 is officially here, and the Grammy Awards have set the tone with an unforgettable red carpet! This past Sunday, February 2, marked
Sustainable Elegance: what UP_PHELELE stands for
24 January 2025
Building a brand is a journey. When you’re immersed in it every day, it’s easy to forget that others may not fully understand your vision,
Turning Visions to Reality
26 July 2024
While doing some much-needed cleaning in our fashion studio, I stumbled upon my long-lost CAD portfolio from my undergrad days. OMG, I can’t believe it’s