Anniversary Month Has Arrived! 

Anniversary Month Has Arrived! Happy New Month! August is one of our favourite months of the year because it’s our anniversary month, which means we’re officially in full celebration mode 🥳 On 19 August, UP_PHELELE turns 11, and we couldn’t think of a better way to kick off the festivities than by reintroducing our signature …

Reintroducing Our UP_ccessories

Reintroducing Our UP_ccessories It’s hard to believe that it’s been almost a year since we photographed this collection and officially introduced it through our Double the Style: Two New Collections!  blog post. If you haven’t read it yet, you can catch up here. That launch introduced two collections – our UP_shirts and our UP_ccessories collections. Since each …

Zethe x UP_PHELELE: fashion meets music

Happy Fashion Friday! It’s still our favourite day of the week — and the perfect excuse to celebrate our biggest passion: fashion with purpose ❤️‍🔥 This post is a little throwback, taking us back to earlier this year for a project that continues to inspire us. Now feels like just the right time to look …