We come bearing only good news. Our design friends at Pantone have officially announced…
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Audaciously Stepping into 2026
As this is our very first blogpost of 2026, please allow us to be fashionably late and say…
Zethe x UP_PHELELE: fashion meets music
Happy Fashion Friday! It’s still our favourite day of the week — and the perfect excuse to celebrate our biggest passion: fashion with purpose ❤️🔥 This post is a little throwback, taking us back to earlier this year for a project that continues to inspire us. Now feels like just the right time to look …
Say It With Your Chest!
Last week was an exciting one for us at UP_PHELELE! 🎉 We officially launched our brand-new T-shirt Collection and UP_ccessories Collection. You can catch up on our previous blog post HERE if you missed the full breakdown. We introduced these collections with our #SayItWithYourChest campaign — inspired by a phrase often used to encourage people to …
Double The Style: two new collections!
It brings me so much joy to announce that this week, we didn’t just launch one – but two brand-new UP_PHELELE collections 🎉 As promised in last week’s blogpost (which you can read HERE), we spent the week -from Monday right through to FriYAY – dropping a fresh look each day over on Instagram. Have …
Remember to Slow Things Down…
One lesson life continues to teach me – again and again – is the beauty and necessity of slowing down. For me, this lesson began in the most life-altering way: surviving a fatal car accident (you can read my full testimony here. Since then, it’s resurfaced in quieter moments – especially when things don’t go …
Anniversary Month Loading…
Can you believe it’s been ten years since UP_PHELELE was established? Honestly, I can’t either! On one hand, it feels like just yesterday I was sitting with my father, getting his guidance through the business registration process. On the other hand, this dream feels like it’s been with me since childhood, so in a way, …
Our HDJ 2025 Fashion Faves
First things first – how is this year flying by so fast? It feels like just yesterday we shared the announcement of this year’s theme – read it here – and now, just like that, the main event has come and gone! That said, what a spectacle it was. The HollywoodBets Durban July 2025 served …
Marvels of Mzansi: a celebration of South African fashion
“But we’re only in February…” – was the reaction I got when I shared the exciting news about an invitation I had the honour of accepting recently. Well, let me tell you – this timing is intentional! We’ve been given more than enough time to prepare, perfect, and bring our creative visions to life. So, …
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Our Grammys 2025 Fashion Faves
Fashion lovers, 2025 is officially here, and the Grammy Awards have set the tone with an unforgettable red carpet! This past Sunday, February 2, marked the 67th edition of the annual Grammy Awards – a night dedicated to celebrating musical excellence. While this event is undoubtedly one of the biggest nights in music, its red …