Last week was an exciting one for us at UP_PHELELE! 🎉 We officially launched our brand-new T-shirt Collection and UP_ccessories Collection.
You can catch up on our previous blog post HERE if you missed the full breakdown.
We introduced these collections with our #SayItWithYourChest campaign — inspired by a phrase often used to encourage people to speak proudly and unapologetically! This felt like the perfect fit for our new T-shirt design, which places our embroidered logo boldly at the center of the chest. It’s more than a placement — it’s a statement!
Throughout launch week, we shared posts that carried this message of boldness and individuality. And you responded with so much love! These were the three most-liked captions from the campaign:
- “You are uniquely beautiful and we’re here to make sure you never forget it 📣 #SayItWithYourChest”
- “We are #UP_PHELELE — are you with us? 📣 #SayItWithYourChest”
- “We’re not looking down on you — we’re just UP here… You coming? 📣 #SayItWithYourChest”
So tell us — did we do a good job of aligning our brand to the boldness that comes with embracing one’s uniqueness? 👀
Drop us a comment, share your thoughts, or even post your own look with the hashtag #SayItWithYourChest. We’ll be celebrating this theme all throughout our anniversary month, and we’d love for you to be part of the conversation.
Always remember to embrace, celebrate, and Wear Your Uniqueness ♥︎
