Last week was an exciting one for us at UP_PHELELE! 🎉 We officially launched our brand-new T-shirt Collection and UP_ccessories Collection. You can catch up on our previous blog post HERE if you missed the full breakdown. We introduced these collections with our #SayItWithYourChest campaign — inspired by a phrase often used to encourage people to …
Category Archives: Collections
Double The Style: two new collections!
It brings me so much joy to announce that this week, we didn’t just launch one – but two brand-new UP_PHELELE collections 🎉 As promised in last week’s blogpost (which you can read HERE), we spent the week -from Monday right through to FriYAY – dropping a fresh look each day over on Instagram. Have …
Anniversary Month Loading…
Can you believe it’s been ten years since UP_PHELELE was established? Honestly, I can’t either! On one hand, it feels like just yesterday I was sitting with my father, getting his guidance through the business registration process. On the other hand, this dream feels like it’s been with me since childhood, so in a way, …