Can you believe it’s been ten years since UP_PHELELE was established? Honestly, I can’t either! On one hand, it feels like just yesterday I was sitting with my father, getting his guidance through the business registration process. On the other hand, this dream feels like it’s been with me since childhood, so in a way, …
Category Archives: Events
Our HDJ 2025 Fashion Faves
First things first – how is this year flying by so fast? It feels like just yesterday we shared the announcement of this year’s theme – read it here – and now, just like that, the main event has come and gone! That said, what a spectacle it was. The HollywoodBets Durban July 2025 served …
Marvels of Mzansi: a celebration of South African fashion
“But we’re only in February…” – was the reaction I got when I shared the exciting news about an invitation I had the honour of accepting recently. Well, let me tell you – this timing is intentional! We’ve been given more than enough time to prepare, perfect, and bring our creative visions to life. So, …
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Our Grammys 2025 Fashion Faves
Fashion lovers, 2025 is officially here, and the Grammy Awards have set the tone with an unforgettable red carpet! This past Sunday, February 2, marked the 67th edition of the annual Grammy Awards – a night dedicated to celebrating musical excellence. While this event is undoubtedly one of the biggest nights in music, its red …
Durban July 2024: a fashion celebration
Fashion’s most anticipated event in South Africa was here, and I feel blessed to be based in the city that hosts it! My perspective on the Durban July completely transformed after witnessing South Africa’s beloved pop-superstar, Tyla, showcasing her custom-made Balmain look at this year’s MET Gala. Seeing her shine at such a prestigious event inspired …
Fashion Night Out
I’m excited to share the incredible time I had and the raw talent I witnessed at the HBDJ Fashion Experience. First things first, HBDJ stands for HollywoodBets Durban July. Yes, the Durban July has a new alias, bringing the event to an entirely new level! The fashion experience I attended was on Wednesday, 19 June …