Anniversary Month Has Arrived! 

Anniversary Month Has Arrived! Happy New Month! August is one of our favourite months of the year because it’s our anniversary month, which means we’re officially in full celebration mode 🥳 On 19 August, UP_PHELELE turns 11, and we couldn’t think of a better way to kick off the festivities than by reintroducing our signature …

Double The Style: two new collections!

It brings me so much joy to announce that this week, we didn’t just launch one – but two brand-new UP_PHELELE collections 🎉 As promised in last week’s blogpost (which you can read HERE), we spent the week -from Monday right through to FriYAY – dropping a fresh look each day over on Instagram. Have …

Remember to Slow Things Down…

One lesson life continues to teach me – again and again – is the beauty and necessity of slowing down. For me, this lesson began in the most life-altering way: surviving a fatal car accident (you can read my full testimony here. Since then, it’s resurfaced in quieter moments – especially when things don’t go …

Anniversary Month Loading…

Can you believe it’s been ten years since UP_PHELELE was established? Honestly, I can’t either! On one hand, it feels like just yesterday I was sitting with my father, getting his guidance through the business registration process. On the other hand, this dream feels like it’s been with me since childhood, so in a way, …