Sustainable Elegance: what UP_PHELELE stands for
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Building a brand is a journey. When you’re immersed in it every day, it’s easy to forget that others may not fully understand your vision, values, or mission the way you do.
Looking back on our social media posts, we realised we haven’t been doing our brand justice in communicating what we stand for, what we do, and why we do it. Let’s change that!
UP_PHELELE is a slow-fashion brand that creates occasion wear for ladies and gents. But we’re more than just a fashion label – we’re part of a movement. Slow fashion advocates for environmental and social justice in the fashion industry, a principle beautifully defined by Francine Vito.
We’re here to empower individuals to embrace and celebrate their uniqueness through our designs. How do we achieve this? By offering elegantly crafted, timeless, and sustainable occasion wear. Our approach combines thoughtful design, meticulous attention to detail, and a steadfast commitment to ethical practices.
What We Offer
- Season-less Collections
Our collections are timeless and designed to transcend trends. Each piece is made-to-order and customisable, ensuring that your outfit is as unique as you are. These collections are available on our online shop. - Bespoke Services
We collaborate with our clients to bring their unique design visions to life. Together, we create one-of-a-kind pieces that reflect their individuality and style. - Repairs, Redesigns, and Recycling
Your cherished pieces deserve a second life. We offer services to repair or redesign your occasion wear, transforming them into fresh masterpieces. Additionally, we collect pre-loved occasion wear for resale or recycling. As a thank-you, you’ll receive discounts on new orders when you participate in this program.
Does this give you a better understanding of what UP_PHELELE is all about?
We’d love to hear your thoughts, questions, or ideas – do stay in touch through our WhatsApp, email and social media platforms below!
